Many e-commerce websites now understand the value of analytics. The data one can obtain from it is valuable. It gives you, the business owner a better picture of your market. You know where they come from and what they’re doing on your website.
How many of them abandoned the shopping cart? The figures may inform you there may be a problem with the purchasing process.
These days, too, online marketers measure almost everything. Still, they forget essential ones. These include virtual user load testing.
What Is a Virtual User Load Test?
A virtual user load test is a process wherein you measure the stress level of your website. It works through the concept of simulation. To give you a better idea, here’s an example.
Let’s say you’re running an e-commerce website. Your users access your site through different devices and Internet browsers. You want to know how many people your website can accommodate before the page breaks down.
A cloud testing tool that performs the test may simulate about 100,000 people completing a shopping cart simultaneously. If the website holds up, then you can increase your number of virtual users.
Why It Matters
There are many reasons to do virtual user load testing. First, you’re bound to lose a lot if the website is down. In 2013, Amazon lost more than $65,000 per minute when the site became inaccessible.
You may not be Amazon and are therefore more likely to lose less, but as a fledgling e-commerce site, every money counts.
More importantly, you can potentially lose customers. In a survey, more than 39 percent of shoppers would abandon their carts if the loading time is three seconds or more.
In the end, doing a load test with virtual users is essential not only because you can lose money. When people visit your website, they expect you to treat them properly. A crashed site or an inaccessible page is not an inconvenience. Rather, it’s a sign that you’re not ready to give them what they’re looking for.